From Tanzania's 'Royal Tour' documentary, to the new 'Destination Ghana' campaign, it is an exciting time for travel across Africa!
I have been travelling to the Motherland for over twenty years. During these two decades, there has been a seismic shift in tourism and its promotion, and the ability to navigate the continent. This is
This year sees even more! Building on from the 'Year of Return' and 'Beyond the Return', Ghana recently launched the 'Destination Ghana' Campaign, to encourage and promote tourism across the country. The campaign includes investment in and regeneration of key tourism sites and the development of new ones.
In East Africa, President Samia Suluhu Hassan recently launched 'The Royal Tour' documentary, to promote tourism in Tanzania. The documentary sees the President as a tour guide for Emmy Award-Winning Journalist and Travel Editor Peter Greenberg, and taking him to places including Ngorongoro Conservation Area (NCA), Serengeti National Park, Dar Es Salaam and Zanzibar.
These are just two examples of the drive towards travel and tourism in Africa.
As a traveller with a passion for Africa, sustainability and development, I believe the creative and cultural industries are key to tourism across the continent. Why? Because the rich and diverse cultures, and the incredible established and emerging creative talent across Africa is incomparable.
From visiting Bonwire, the land of kente cloth in the Ashanti region of Ghana and seeing how the original, authentic cloth is made; to essentially joining Kenya’s very own Sauti Sol on their European tour, and feeling like I had been transported to Nairobi, there is so much to see, feel and experience across the diverse cultures of Africa.
More support and investment needs to be provided to these creative and cultural industries to enable them thrive even more, act as Ambassadors for their respective countries, and encourage increased travel and tourism.
I am so proud that Talking Drums is playing a part in this.
Where are you planning on travelling to next? Let us know in the comments below