Greetings from Morocco🇲🇦, the Land of Football!
Is this the first thing that comes to mind when you think of Morocco?
The country has always been known for its stunning landscapes like the Sahara Desert and the Atlas Mountains, as well as its rich culture and cuisine.
Yet since the country’s successes in the 2022 FIFA World Cup, becoming the first African country to reach the semi-finals, the answer now is probably a resounding YES!
Morocco has capitalised its wave of football success, branding itself as the Land of Football and also:
🇲🇦 Hosting the 2023 Confederation Africaine de Football (CAF) Awards
🇲🇦 Hosting some of the qualifying matches for the 2023 African Cup of Nations
🇲🇦 Will be hosting the 2025 African Cup of Nations Tournament
🇲🇦 Will be one of six countries hosting the World Cup for its centenary in 2030.
[Pictured: Agafay Desert, and somewhere between the Atlas Mountains and the Sahara Desert, Morocco 🇲🇦]
Sports Tourism is on the rise across Africa, and this of course leads to increased visitors and income - so investment in the related infrastructure will enable travellers to explore the country beyond the events and matches.
Morocco’s success is not by chance. This insightful article by CAF outlines how Morocco’s footballing brand is result of a comprehensive plan and long term investment. You can read more here.
If you are interested in experiencing the ‘Land of Football’ firsthand, join us on the Talking Drums Travel Adventure to Morocco.
